AR Archives - Arleta

Augmented Reality Business Card

09/07/202113/06/2021 by anis.syaz

As outdated as it may sound, yes, people still use business cards. Those cards that have your name and contact details, they are still valid despite the rapidly developing technology of the world. Why? Simple, at some point in history, business cards have made its mark in the professional culture. People have spent years creating, printing and exchanging business cards in an attempt to connect with people. This is because the likeliness of someone contacting you is higher with business cards rather than without.

However, technology is advancing and we have to stay up-to-date. Not to mention, now that CoVid-19 is still very much a threat, how would anyone exchange business cards? Here is a proposition for you. What if I tell you there is a way to share your business card without having to see people?

The solution you seek for may lie in Arleta’s latest product: Augmented Reality Business Card.

What is it?

Augmented Reality (AR) Business Card is a business card that seems simple but can be brought to life with additions of digital elements. The card can be as minimalist as you want but can still pique someone’s interest.

What does this card look like? On the outside, like a regular business card but when you scan it through the Arleta app, the words on your card comes alive. Not only that, it is also available for virtual business cards.

How does this card work?

To answer this question, you must first understand how AR works.

There are two ways to access Augmented Reality content.

Marker-based: requires an object in the real world to be a recognized by the app as a marker. Once the marker is scanned, the AR elements will pop out from the marker.

User-target: The user decides the target on where the content will appear. One specific content is not bound to one specific target. This means that people have to only click on the content they want to see and use any kind of object as a marker, not necessarily a card.

For the AR business card by Arleta, the AR will be both marker-based and user-target. For the marker-based AR, the marker would be the business card. However, due to the current pandemic and Movement Control Order, the user-target feature will also be included in Arleta’s AR business card. Once the AR elements is ready, the AR will appear on the card.

How to scan the card?

Marker-based (using physical cards):

Download the Arleta AR app
Point your phone onto the card
The AR will pop up on the screen

User-target (virtual cards/using links):

Download the Arleta AR app
Get the link of the virtual card
The link will bring users to the Arleta app.
Once in the app, users can pick their own marker.
The AR will pop up on screen

I hear you asking: Why should you have this card? Here are 3 reasons to use an AR Business Card:

Instant access to socials

Surely, you’d put your contact information on your business, right? That is the main point of business cards. Well, when an AR Business Card is scanned, it takes but a click to call your phone number or even to access your social medias. It is both interesting and convenient. There is no room for entering the wrong number or typing the wrong e-mail.

Still not convinced?

People will remember you

A study has been done by Zappar in collaboration with Neuro-Insights to see how Augmented Reality affects the brain and one of those effects are the contents become more memorable.

Even in spite of that, Augmented Reality has only entered the mainstream 5 years ago and that is mainly because of Pokemon GO. In Malaysia, AR is fairly new so having one would have the ‘surprise’ factor. When you demonstrate how your card has AR features, it will entice others to at least try it out. That experience will make that card – which in turn make you – memorable.

Highlight your products

With this AR business card, you can add pictures, videos and even 3D models to show others what you are selling. For example, if you own a bakery, you can add pictures of the pastry you make or a 3D model of one of your decorated cakes. If you are an agent of Coway, you can put a 3D model of your product in your card so that you don’t have to bring the product everywhere you go.

If you are ready to spice up your business card, e-mail us at marketing@arleta.my or call 010-435 2586 (Fitri) for more information.

Arleta’s biggest mission is for everyone to experience the world through Augmented Reality. Download Arleta AR on Google Playstore now and explore the world with Arleta: https://play.google.com/store/apps/details?id=com.SayapProduction.ArletaAR&hl=en&gl=US

Making advertising fun with Augmented Reality

09/07/202113/06/2021 by anis.syaz

We’ve covered the difference of VR and AR before but today, let’s look deeper into Augmented Reality. Specifically, let’s look at its use in advertising. We have seen what Augmented Reality can do in the gaming department, taking Pokemon GO as an example. So now, let’s see one other potential of Augmented Reality.

The Current Advertising Situation

Just as technology sees advancement through the years, everything else has to catch up. From every house owning just one land line, it is now essential that everyone owns at least one smartphone. Everything is not only available online but essential to human lives. You don’t have to go far, just look at MySejahtera. For anyone to go anywhere in Malaysia currently, it is a must to scan the QR code on their MySejahtera app to ensure everyone there can be traced in the unfortunate event of a covid-19 case.

This situation forces traditional advertising into a corner as people are urged to not wander around for no important reason. Billboards that used to catch the attention of hundreds maybe thousands who drive through a certain area are only sighted by the few who has to go to work. Fliers become a hazard and physical newspapers are slowly losing its importance. Traditional advertising has become limited and not just because of technological advancement. Now, people are moving towards digital advertising. Social media has become an important channel for information and people who don’t use it may be left behind.

Now then, where does Augmented Reality come in? AR is used to combine digital and reality. Watching videos is fun and all but what if I tell you there are advertisements you can interact with? What if while watching a video, you can get a preview of the product on your phone? Interesting, no?

Try-it-yourself

Let’s say you’re watching a commercial about a robot toy. The commercial is cinematic but you’re left to wonder what it looks like in actuality. Something like LEGO’s Bionicle ads:

source: youtube.com

That’s where AR advertising shines. AR can make it possible for that toy to appear 3-Dimensional in your phone so you can imagine what it looks like and how it functions.

With Augmented Reality, you can see the model of a car you want to buy from the comfort of your home. You can turn the model, zoom into it and see the inside without having to physically go to the showroom. It’s not just automobiles. Houses, toys and even fashion can benefit from this kind of advertising.

In fact, real estate agents who have paid for advertising like FB ads or Instagram ads can utilize Arleta’s services by making the model that they have advertised in Augmented Reality.

Seeing as going out may be a life-and-death situation, AR may be the way to go for sellers to keep buyers interested.

Interactive

Have you ever heard of Burger King’s Burn That Ad campaign in Brazil? It is an ad that utilized Augmented Reality to ‘burn the ads’ of BK’s competitors.

Source: youtube.com

During this campaign, in Burger King’s app, users can point their phones to ads of Burger King’s main competitor and watch as the ad ‘burn’ on your phone. It is then replaced with Burger King’s ads and not to mention, people who engage with the AR feature get a whopper for free! This is an example of how AR can make advertising much more interesting. Rather than just posting their ads, Burger King’s AR advertisement is shown after their competitors’ ad is ‘burned’. Interactivity is not just this however.

Another famous example is Toy Story’s ad campaign. Pixar made models of Woody, Buzz and a few other characters from the movie available to people through Augmented Reality. There are a few commands that the models could do including dropping like a toy whenever the phrase ‘Bonnie’ here’ is announced. Many nostalgic adults can take pictures with their favourite toy story characters.

Augmented Reality makes the advertisement feel like a video game.

Impactful

Not only are these types of advertisement fun but it is memorable

Augmented Reality advertising are far and few in between. However, that makes the advertising more memorable. Above all else, advertising must stick in the minds of people. If not, how will buyers know that if they want pizza, they have to call 1-3-hundred-8-8-2525? Be it the jingle or the imagery, if someone remembers your advertisement, you’ve achieved one goal in advertising.

Augmented Reality enhances the experience by providing a 3D model on top of that interesting video you posted. Going back to the toy example, if buyers could see the 3D model of the toy, it will not only give the option to examine it before purchase but they will remember the experience of using the AR features.

Conclusively, Augmented Reality advertising is sure to enhance not only traditional advertising but digital as well. It is convenient, interesting and it sticks in your buyers’ minds. Years to come, Augmented Reality will definitely take over the advertising world and it will make advertising more fun for all.

To get a head start on this AR trend, Arleta might be the one you’ll be looking for. Arleta can enhance online advertising by integrating the usage of augmented reality with digital advertising. As an example, commercials on Facebook, Whatsapp and Instagram can be made more interactive.

Integrating AR to fit the new norm

09/07/202113/06/2021 by anis.syaz

CoVid-19 is still very much a threat despite how long ago it came into existence. Late 2018, no one knew what this disease was and who would have guessed it would make such a big impact 3 years since then. All kinds of actions have been taken to ensure the decrease of cases, but there is no clear way to cure this disease. The one possible way to stop the increase in cases of CoVid-19 is by staying at home and not contribute to the spreading of said virus. Hence, our current situation.

The new norm

Social distancing, wearing a mask, and checking temperatures are all included in the new norm. What is the new norm? Norm refers to normalized behaviour. Before, we shake hands as we meet people, sit next to each other on our way back home and such activities. Now, however, people must sit at least one meter from one another. No handshakes, high-fives or any such bodily contact is allowed. Society is changing and this norm is pushed forward.

How is the new norm affecting daily activities?

In every way, people have to adapt to this new behaviour. How different would it be? A lot.

Everything has moved into the online space. From learning to shopping, normal things that used to require physical presence are relying heavily on the internet. For good reason. To avoid further spreading of the dangerous virus.

How can Augmented Reality help?

Shopping

As I said before, people are now relying on the internet instead of going to stores to buy things. Augmented Reality is a technology that puts a digital image into the real world via a device, usually a smartphone. This is very handy for things that requires measurements like shirts and furniture. Even cat towers need to be measured before purchase.

AR can help you visualize the product in reality. One example of AR usage for this purpose is the app called IKEAPlace, developed for IKEA. In this app, you can place Ikea furniture models in your living room to see whether it will fit.

AR can also do this for fashion. A model of that shirt you want can be made into an AR model and you can test it out on your phone. The colour doesn’t fit you, change colours. The size seems too big, change the size. AR technology can make a virtual fitting room and don’t we need this in our life? No more hassle to return shirts that are too small because the measurements stated are unclear.

Learning

You can refer to the article Augmented Reality: Teaching Aid for Online Learning.

In general, AR can help in having experiments in a safe space, improve student engagement, save budget and be accessed anywhere.

AR teaching aids are a cheaper alternative to the ones physically in labs. Plus, it is accessible to all students. Teaching and learning can be made more interactive and interesting with the usage of AR.

Entertainment

Due to the lockdown, the entertainment industry is going through so many restrictions. Concerts, variety shows and even filming are either stopped or restricted.

How can AR be of help to this industry?

Currently, there is a prohibition on holding concerts. However, with AR, you can enjoy watching a concert as if you’re there. It’s slightly different from watching a Youtube video.

Recently, Pepsi has created an AR concert featuring Siti Nordiana. For fans of Siti Nordiana, it is an experience they would not want to miss.

Apart from concerts, celebrities have fan meet-ups to engage their fans. This is one important way for celebrities to connect with the public. The pandemic has halted all activities like these. Then again, not just for this new norm, meeting celebrities is not that easy. AR can help give people the opportunity to meet the celebrities they admire.

Haqiem Rusli, the first Malaysian artist to ever use AR in their MV
source: YouTube

Arleta AR has made this possible when Haqiem Rusli was promoting his song ‘Jatuh Bangun’. During the promotion, fans of Haqiem Rusli can take pictures with him through the Arleta app. This feature may be a new way for fans to interact with their favourite celebrities.

Conclusion

Yes, the world is changing and we have to change with it. Before phones were a thing, we relied on letters. Before, AR is but a dream but not anymore. Iron Man’s holographic screen? It is possible.

Get ready for the change with Arleta.

Here at Arleta, we want to make Augmented Reality available to all. We make it our mission is to familiarize people with Augmented Reality in their daily activities be it in education, problem solving or entertainment through our platform, Arleta AR.