It’s 2021 and many things have changed, not all is good. However, in a time of despair, we have to look towards the positives more than the negatives. In our viewpoint, one of those positives is that the digital realm has grown to be a benefit and a convenience.
No more waiting in line or browsing at stores! Everything is available at the touch of your finger nowadays. From food all the way to furniture, in this day and age, everything can be delivered to your doorsteps without having to leave the house. Technology is simply amazing!
Along with the flourishing of online shopping, advertising is also changing. From printed advertisements to tv commercials, advertising has transformed over the years and it is going through yet another transformation. Digital advertising is becoming the preferred way nowadays as people are spending more time online instead of watching TV or reading the newspaper.
However, what if I tell you there is a way to enhance your digital advertising? A way for people to see your advertisement and gain an interest in your product?
With Arleta, you can bring your advertising to the next level by adding AR elements to your advertising.
How is Arleta’s Augmented Reality different?
1. Making AR content shareable by link
What separates Arleta from other Augmented Reality companies is that we strive to make AR accessible and shareable with everyone. The ability to share content, we believe is most useful for advertisers. Adding AR elements into digital advertisement is interesting in its own right but it usually is a hassle to scan the advertisements. With Arleta, you only have to provide the viewers a link that will take them to the content immediately.
Of course, there is still a need to download the Arleta app but if it has already been downloaded, what’s left is to view the AR content.
2. Users can choose their own marker
To access AR content, usually, the user has to scan a specific ‘marker’ be it a QR code or the product itself. This marker is so that the application knows what kind of AR the user wants to view. Say a customer wants to view the AR but the item is nowhere near them, they will not be able to view the content at all. Advertising has to be seen by the customers, that is the whole point of it. No matter how amazing you make your advertisement, if no one is seeing it, there is no use.
Arleta makes it possible for users to choose their own markers. Anything around them can be used, therefore, lessening the hassle for them to find that one specific item. This feature will make it easier for the customer to access the AR and spark their interest in your product.
3. Enhance social media advertising
Social Media is one of the most powerful tools on the internet. News, advertising and gossip all spread extremely fast through this medium. The best way to get your name out there and to get customers is by utilizing social media. People are off the streets and on their phones so be smart. Recognize where your target market is hanging out at. The answer is, you guessed it, social media.
With the link feature of Arleta, it is easier for the customers to test out your AR content. For example, if you are a real estate agent, you can add an Augmented Reality version of the house for the customers to see for themselves how it looks like. Then, include that link in the advertising for them to see the house come to life with their own eyes.
When you’re ready to take the next step, email us at marketing@arleta.my or contact +6010-4352586 (Encik Fitri). We will surely guide and discuss with you the best way to use Augmented Reality in your advertising.