Augmented Reality Campaign

Arleta owes its creative direction to many but none more important than our very own creative director, Saiful Ariff.

Graduating from UiTM with a Computer Science Diploma, Saiful has been interested in game development and anything technology for as long as he remembers.

Saiful Ariff joined Arleta after he was introduced by none other than the CEO himself. He was attracted to Augmented Reality technology and decided he wants to explore the topic deeper. To him, Arleta was his chance and he took it with no regrets.

Of course, nothing in life is easy. Saiful was there when the company didn’t have much be it in employees or faculties. He had to learn to wear many hats ranging from customer service to graphic design all the way to programmer to keep projects moving. Now, he has been appointed Creative Director. To him, all those previous experiences helped him out a lot in covering his current job scope. He is forever grateful for the experiences.

Talking about creative endeavours, to Saiful, one of the biggest hurdles he has to get over is art block. He says he usually gets art block when deciding what AR content to create.

“There are three important aspects that I will look at to decide the creative direction of a project: Target Audience, Current Trend and Culture. These aspects are important to not only get attention but to get the right attention.”

Because of these specific aspects, Saiful has to do all kinds of reading and researching to make sure the content he creates is something he can be satisfied with. As great as it sounds, it is only human to feel stressed out.

For Saiful, the best way to deal with stress is by doing things he loves. Some days, he would play games, others he would draw. Once in a while, he chooses to take a short walk outside to breathe in fresh air to calm himself down. Stress is no small matter and Saiful has ways to tackle it head-on.

Augmented Reality is no doubt a fascinating topic and Saiful agrees. In Malaysia, the usage of AR is growing, ranging from food packaging to advertising. They are far and few in between but it is slowly making its appearance in our beloved country. Saiful believes that one of the challenges in using AR is the devices to view AR contents. Nowadays, almost everyone owns a smartphone, but even then, those smartphones are still unable to fully support AR technology. Saiful still has hopes that there will be a day where this no longer be a problem and from how we see technology developed over the years, that future may be closer than you think.

“With Allah (SWT)’s permission, Arleta will become the number one platform for Malaysians to create AR especially in Education, Advertising, Interactive Game and Architecture.”

Saiful Ariff

Arleta has a full team of enthusiastic workers but because they work behind the scenes, it is rare that they get a chance in the spotlight. Today, I would like to bring them into attention.

Come and get to know our Unity Engineer, Khuzairi.

A graduate of UiTM, Khuzairi is the expert when it comes to dealing with problems regarding Unity. What is Unity, you ask? Well, Unity is a game engine where people use to create applications for platforms such as Android or IOS. It is also what is used for Arleta’s own application, Arleta AR.

Arleta is lucky to have such a hard worker for sure. But, how did Khuzairi came to work under Arleta?

He found himself a place in Arleta from a friend and now he’s become one of the most vital members in the company.

“As the Unity Engineer, I found that solving a bug in the software itself was really tough. Especially when you can’t find the solution. Sometimes not even the internet could help,” says Khuzairi. However, as tough as it was, he will see that it will be resolved. Of course, this means that the job itself gets quite stressful.

When asked how he deals with stress, Khuzairi’s choice of activity to deal with it is by taking a short break from working and watch something funny. It is very important to deal with stress instead of letting it build up.

Displaying AR content through an app is not an easy task as many know. But how hard is the task? Khuzairi answers:

“It depends on the complexity of the content. What I mean is, if the content only has a 3D model then it doesn’t take that long to upload it into the app but it might take longer if the content has a lot of interaction with the user.”

As of now, Augmented Reality is still foreign to Malaysians. Khuzairi believes that it is because many have yet to realize the true potential of AR. “AR still requires access to the internet and devices. With our current country’s economy, I don’t think many have that access.”

“In the future, though, I think all Malaysians will need to use AR in their daily life such as in navigation, shopping etcetera and Arleta will be there as the first to create this kind of technology in Malaysia.” Khuzairi strives to make AR and Arleta beneficial to his country. We’re counting on you, Khuzairi!

House hunting is not as fun as many would think. Sure, the idea of getting your own place sounds like a dream come true but to reach that point, there are several hurdles you have to face. One of them is to look through hundreds of houses.

Knowing that your clients are spoilt for choice, how do you stand above the rest? How can you get them to look at what you have to offer? For us the answer is simple; Augmented Reality.

1. Stand out among the competition

As stated before, there are hundreds of other choices. What makes you different? Well, Augmented Reality will surely get people’s attention. It’s new, it’s advanced and it’s interesting. The brain is always stimulated by something new. When they have never seen something, the element of surprise will catch people’s attention. From there you get a step up above other competitors.

2. Better Property Viewing

After getting their attention, you need to fully captivate them through its use. The traditional way for clients to see the houses you have to offer is through brochures, pictures and videos. Visual examples are always the way to go. However, pictures alone are not enough. There are still many things that the customer cannot see. Your clients would still want to go to the property themselves to see it and the current pandemic does not allow that.

Augmented Reality can be of help for this. Creating an Augmented Reality version of the property would solve the problem of visualization. Your clients can see the property immediately without having to go out at all.

3. Enhance client engagement

Clients are more likely to be engaged with your explanation with AR models for them to see. According to a research done by NeuroInsight in association with Zappar, the brain is more stimulated when interacting with AR. ‘The AR experiences delivered almost double the times of engagement compared to their non-AR equivalent’ as quoted from the research.

Brain stimulation is interesting but how does this translate to action? Well, clients would be more interested in what you have to say. In terms of the AR itself, the client can view the customization they want immediately. When the house can be seen right before their eyes, their decision-making will go that much faster.

When the clients are interested and involved, the chances of closing the deal are definitely higher. Isn’t that the whole point of your campaign? Augmented Reality is a tool to get returning sales so get started now!

4. Cross borders

Sometimes people want to buy a property in another state for various reasons and usually, to buy a property in Perlis, you have to go to Perlis to view the properties. Due to this, Real Estate agents are limited to clients within their states for the most part. However, with the incorporation of Augmented Reality, it is no longer a problem. Someone from Lembah Klang can survey houses in Perak easily. More clients lead to more sales! Marketing houses is never easy but we propose using Augmented Reality to make it that much interesting and attention-grabbing. Don’t wait much longer! Take this chance and lead the race with Arleta!

It’s 2021 and many things have changed, not all is good. However, in a time of despair, we have to look towards the positives more than the negatives. In our viewpoint, one of those positives is that the digital realm has grown to be a benefit and a convenience.

No more waiting in line or browsing at stores! Everything is available at the touch of your finger nowadays. From food all the way to furniture, in this day and age, everything can be delivered to your doorsteps without having to leave the house. Technology is simply amazing!

Along with the flourishing of online shopping, advertising is also changing. From printed advertisements to tv commercials, advertising has transformed over the years and it is going through yet another transformation. Digital advertising is becoming the preferred way nowadays as people are spending more time online instead of watching TV or reading the newspaper.

However, what if I tell you there is a way to enhance your digital advertising? A way for people to see your advertisement and gain an interest in your product?

With Arleta, you can bring your advertising to the next level by adding AR elements to your advertising.

How is Arleta’s Augmented Reality different?

1. Making AR content shareable by link

What separates Arleta from other Augmented Reality companies is that we strive to make AR accessible and shareable with everyone. The ability to share content, we believe is most useful for advertisers. Adding AR elements into digital advertisement is interesting in its own right but it usually is a hassle to scan the advertisements. With Arleta, you only have to provide the viewers a link that will take them to the content immediately.

Of course, there is still a need to download the Arleta app but if it has already been downloaded, what’s left is to view the AR content.

2. Users can choose their own marker

To access AR content, usually, the user has to scan a specific ‘marker’ be it a QR code or the product itself. This marker is so that the application knows what kind of AR the user wants to view.  Say a customer wants to view the AR but the item is nowhere near them, they will not be able to view the content at all. Advertising has to be seen by the customers, that is the whole point of it. No matter how amazing you make your advertisement, if no one is seeing it, there is no use.

Arleta makes it possible for users to choose their own markers. Anything around them can be used, therefore, lessening the hassle for them to find that one specific item. This feature will make it easier for the customer to access the AR and spark their interest in your product.

3. Enhance social media advertising

Social Media is one of the most powerful tools on the internet. News, advertising and gossip all spread extremely fast through this medium. The best way to get your name out there and to get customers is by utilizing social media. People are off the streets and on their phones so be smart. Recognize where your target market is hanging out at. The answer is, you guessed it, social media.

With the link feature of Arleta, it is easier for the customers to test out your AR content. For example, if you are a real estate agent, you can add an Augmented Reality version of the house for the customers to see for themselves how it looks like. Then, include that link in the advertising for them to see the house come to life with their own eyes.

When you’re ready to take the next step, email us at marketing@arleta.my or contact +6010-4352586 (Encik Fitri). We will surely guide and discuss with you the best way to use Augmented Reality in your advertising.

On the 31^st of July 2021, Arleta held a webinar to start off their new project, Arleta Academy. Founded in 2014, Sayap Production, now rebranded as Arleta, had one purpose which is to make Augmented Reality (AR) available to all, especially in Malaysia. Since then, Arleta has participated in and started many projects to make AR a common sight in Malaysia.

One of Arleta’s newest endeavours, Arleta Academy, is a project to familiarize the use of AR in education. The main purpose of Arleta Academy is to provide teachers with the resources to create AR for the classroom be it in guidance or in a platform. The best way to introduce something new is to make it accessible to the younger generation, the future of the country.

Arleta believes AR will take over the mainstream and become a norm in the near future. Therefore, it is important to educate the public to not be left behind in the rapidly changing environment of the world.

The webinar itself took about 2 hours. It consists of a brief introduction to Arleta and AR. It is then followed by the very first class on how to create your own AR. A total of 30 people participated in the webinar, all of them teachers from different schools around Malaysia. Many gave back positive feedback while others wanted a longer time to learn the steps to creating their very own AR module.

Some of their feedback is as so:

‘Great app, I hope this app will make it easier for us to create AR.’

‘Very beneficial and I look forward to the next webinar!’

The webinar was accepted with much excitement and the teachers were very cooperative. They asked all kinds of questions and in return, the instructor of the webinar, Mr Saiful, also answered as enthusiastically.

During the webinar, a simple quiz was done. The winner gets an exclusive AR version of their school’s logo.

Aside from a few technical issues, the webinar went by smoothly with many teachers ready and hungry for more knowledge on AR. The next webinar will be done in the nearest future so look forward to it! We, at Arleta, are constantly trying to improve ourselves in our app and our projects. We will do our best to make the next Webinar more fun and beneficial to everyone!

Augmented Reality, or AR, is popping up everywhere. Be it in entertainment, in retail and even in medical training. Not only that, AR has even penetrated the packaging industry with its incredibly useful applications. How so? Well, most AR technology is accessible via our smartphones. This makes it easier for consumers to utilize the technology as well. No added fees, no extra tools. Not to mention, a smartphone is now considered a necessity for the general public. That is all you need.

Speaking of packaging, it is the first thing a customer sees. Is it beautiful, is it simplistic, is it odd? Does it reflect the product? These are some of the qualities that will catch the customers’ eyes. There are various aspects that will influence a customer’s choice of product and one of those aspects is – you guessed it – packaging.

Stand out! Let the world see you!

There are all kinds of packaging nowadays, just go to your nearest market and look at the shelves. Customers have the freedom to choose something that speaks to them. This begs the question; how do you stand out?

The future is now and technology can be seen in every nook and cranny, be it in movies or even in government buildings. Would it be farfetched to incorporate technology into your packaging? The answer I pose is no, it is not farfetched. In fact, I think it is time to use whatever human innovation has achieved in normal everyday lives. Technology like, say Augmented Reality.

Big companies like Nestle and Pepsi have already started dabbling into utilizing AR in their packaging. What can Augmented Reality in packaging offer, you ask?

3 reasons to use AR in packaging

1. Enhance your packaging to the next level

The space on the packaging is quite limited. However, AR can provide more space for an extra image or some tips and tricks to using your product. With AR, virtual elements can be added to the packaging, making it more informative and engaging at the same time. Additional facts and information, images or even videos can be included by using this fascinating tech.

Not to mention, AR can encourage customer interaction. When the customer accesses the AR, they would spend more time with your product, hence sparking an interest in them to delve in deeper about the product and even the company making the product. Forming a bond with the customers will increase the chances of them picking out your product over others.

2. Appeal to millennials

The current era is changing the way people engage with products and companies use innovative tech to do it. Teenagers and young adults are accustomed to technology since childhood. They are always looking out for technology-enhanced things. Why are we talking about this generation known as millennials? They are the generation that will test out the AR out of their own will. It is definitely important to get their attention.

Millennials are becoming the decision-makers which are why using AR packaging is ideal. The use of AR in packaging will catch millennials’ interest to experience and this fascination will lead to this modern trend. Not to mention, when millennials are the target market, there is a bigger chance for your product to go viral. Going viral is quite important because it will get the brand name out there.

3. Stand out

Since AR is relatively new, you should take advantage of this technology in order to stand out in the competitive market. To keep up with the competition, you need to prioritize advancement in technology and implement more sophisticated elements at every opportunity.

AR is proven to be one of the elements to attract and retain shopper attention and deepen the relationship between your brand, product, and consumer through packaging.

Let’s bring your packaging to life with AR!

What is interactive advertising?

Interactive advertising is as the name suggests, an advertisement that can be interacted with. Instead of just watching that 5-minute advertisement about ice cream, an interactive advertisement will encourage you to do something be it search for something, scan a QR code or go to a certain website.

So, why is interaction important?

The whole purpose of an advertisement is to get attention because from attention will a product be remembered. When a product is remembered, the likelihood of customers choosing that product is significantly higher if only to test it for the first time. Currently, companies are striving to create more interactive ads. Read on to see 5 examples of interactive advertising:

5 examples of interactive advertising

Budweiser’s ad campaign uses search words in their ads. The campaign was held in Brazil where passersby would see random words. When those words are put into Google’s search bar, it will reveal pictures of celebrities with Budweiser’s product. Rather than just using those pictures as their poster, the company encourages the people to interact with the ad instead. Plus, seeing your favourite celebrities with the product might encourage you to get one for yourself.

When Ikea was promoting cribs, they made a printed ad with the words ‘pee on this ad’. It was supposed to mimic a pregnancy test, fitting to the idea of a crib. If they are positive, they will be able to get a discount on the next crib they buy. The ad may sound disgusting but it got attention and it encourages interactivity despite how odd it is.

Lego commercial that lets you choose how the story goes. There are three you can choose from and all of them unfold in different ways to save Lego City. This feature keeps the viewers engaged enough to want to know more.

After a movie ad, Hulu makes it possible for their subscribers to buy tickets immediately if they want to. This is useful for both the subscribers and Hulu as subscribers can get the tickets as soon as they want and Hulu will get some commission from the purchase.

Santan’s packaging can be scanned to reveal an AR book filled with recipes that can be made with the product. In addition, there was a contest held by Santan that can only be viewed through AR. For the contest, participants will cook something from the recipe book. Then, they will take a picture of the food and post it on social media.

Santan’s AR packaging is a way to ease customers’ search for recipes. Instead of including a physical recipe book, an AR version is much more cost-effective and convenient for the customers to use.

Interactivity keeps people engaged in your advertising. Rather than just a flyer they are waiting to throw away, they may look at it a second time and that may be the catalyst for them to get your product.  

The current pandemic has left many of us reminiscing about the time before CoVid-19 was a thing. Times when we could hang out with friends, dine in at our favourite restaurant and spend time at the arcade are starting to seem like years ago at this point. That is why Pizza Hut had introduced its ‘Newstalgia’ campaign in early 2021. This campaign can be considered a successful AR campaign.

‘Newstalgia’

Playing on the words ‘New’ and ‘Nostalgia’, the campaign is bringing back the past image of Pizza Hut that is sure to spark a memory of the past be it the first time your parents bought you pizza or the first time you ever celebrated your birthday at the closest Pizza Hut.

One of the highlights of this campaign is the limited-edition pizza boxes. These boxes feature a QR code that will activate the Augmented Reality version of the famous arcade game, Pac-Man.

AR Pac-man Game

Pac-Man was first released as an arcade game in 1980 and has become a childhood favourite of many. The game itself has gone through several mediums, from an arcade game to a computer game all the way to a mobile game. Now, it is going to a new platform, an AR game.

Customers who buy a specific Pizza at Pizza Hut have the chance of getting their pizzas delivered in a Pac-Man patterned pizza box. As much as it is aesthetic, this box is also an indication that this box has a QR code you can scan. Once scanned, the familiar game of Pac-Man will appear on your phone and will function like the game you know and love on that very pizza box!

Tips for successful AR campaign

On the topic of AR marketing campaign, there are a few tips to making it successful and we can see them applied in Pizza Hut’s Pac-Man Pizza Box. Some of those tips are:

1. Pick a concept that is easy to execute.

The Augmented Reality concept must be both easy to execute and easy to use by the consumer. There is no use in an overly advanced technology when consumers find it a hassle to do. On the other hand, do not go over your company’s capabilities just to seem better than your rivals. Remember, this AR campaign is for your consumers, not for you to brag.

2. Give proper instructions

The instructions should always be noticeable, readable and simple. Like Pizza Hut, the instructions are on the Pizza Box and easy to understand. Scan the QR code on the box and start playing. Simple, understandable, noticeable. Don’t just slap on a QR code and expect people to scan it out of curiousity. Chances are that curiousity will not be enough of an initiative for the consumers to do what you want.

3. Useful, not just fun

It is always a good thing for consumers to have fun. However, if you add a layer of usefulness, the fun doesn’t stop there. Like Pizza Hut’s AR Pac-man game, you can actually play the game instead of a still image. Still fun but now you get a use out of it which is playing a game. Interesting, right? There are all kinds of AR content so pick the right one for your company and the purpose of your campaign.

 Not only is Pizza Hut giving you the ability to play Pac-Man at home, they will also be giving away a custom PAC-MAN game cabinet to one lucky winner who posts their scores on Twitter.

According to the Chief Marketing Officer in charge of the ‘Newstalgia’ campaign, this is only the start and more nostalgic items will make a return to Pizza Hut!

As you can see, Augmented Reality can be used to enhance not only your marketing strategy but also fulfil the wants of your customers. In the near future, Augmented Reality may be a common sight. Don’t be the last one on the trend!

Arleta’s biggest mission is for everyone to experience the world through Augmented Reality. Download Arleta AR on Google Playstore now and explore the world with Arleta: https://play.google.com/store/apps/details?id=com.SayapProduction.ArletaAR&hl=en&gl=US